Fig. 3
From: Modeling the population health impact of accurate and inaccurate perceptions of harm from nicotine

Predicted population health impact as cumulative premature deaths prevented through to the year 2100. Footnote: The error bars indicate the results of additional sensitivity simulations corresponding to adjustments from the relative percent change of the overall W4-W5 switch rate and the 95% confidence limits of the stratified switch rates by nicotine perception response groups. The scenarios corresponding to “Definitely not” and “Probably not” both result in positive net public health gains of approximately 800,000 and 200,000 premature deaths prevented over the simulation time frame, respectively